Built by Sir david Adjaye for artists Sue Webster & Tim Noble, with raw materiality and clean modernist lines the kind of room editorial and global campaigns already shoot in. Gucci, Burberry, Beats by Dre have all been past residents.

It arrives as a blank stage: including a wraparound terrace over the rooftops, a courtyard garden at ground level, showers, breakout rooms, and state-of-the-art sound and light throughout.

The exterior is a licensed canvas. Wrap it, paint it, own this corner just off redchurch street, landmark elevation seen from the Shoreditch Overground station and across the neighbourhood with 14,000 vehicles passing daily.